Many tools and elements allow us to offer our products or services to millions of users on Google. One of these is Google Ads, which has become an effective tool for millions of companies that want to improve their visibility among the first searches of the giant Google
If you are considering using it, we give you the top reasons to use Google Ads in your digital campaign.
Be the first option for the customers
It is estimated that the searches of users looking for a business or service occur only between the first 2 pages, so it is a necessity to be the first option for your customers.
But how do I get it? Google Ads is a paid tool that allows you to place your campaigns or ads among the first searches. Normally, they are the small ads that appear during a search.
Remember that, to meet this first objective, you must use the appropriate keywords used by your customers.
It allows you to rank faster than SEO
Normally, brands that use Google Ads do so because they need to position their services or products in less time.
SEO takes much longer to rank, and we can even see the results in approximately 5 to 6 months.
But, Google Ads helps us to be visible immediately and have quick results, as long as, use good keyword strategies.
You do not need a minimum investment
Does google ads work for small business? One of the reasons to use Google Ads is that you do not need a minimum investment.
This is usually a great advantage for small companies, who have little budget, but who want to create ads to gain ground in the digital world. You will only pay when the user clicks on your ad (PPC).
Just remember that the cost of keywords varies, but with the advice of a Google Ads specialist, you will be able to find out which keywords could be the most appropriate and that fit your budget.
You only pay for the results
Thanks to pay-per-click (PPC) advertising, advertisers can only pay for the results obtained, that is, they will only pay when a user clicks on the ad.
This is a great opportunity for brands to configure their campaigns focusing on their objectives. But, remember to follow up to see if you are reaching your initial goals.
You can get advice to create ads
You can find a panel of frequently asked questions in Google Ads, which will help and guide you when you need help setting up your ads.
In addition, you have the option to correct ads and campaigns if the requested requirements are not met.
If you want to improve your Google Ads skills, you can also sign up for all the free courses to become a Google Ads expert.
You can easily measure the results
Google Ads allows you to know and measure all the results obtained for the period you selected for your ads or campaigns.
This tool offers you resources that tell you the reach of your ad, and how many people have clicked on your ad. Thus, you will be able to have an idea of your campaign, and if it is working or needs some modification.
You can edit your campaigns or ads in real time
Using Google Ads gives you the facility to edit it in real-time, in case you need any changes. For example, you can change a misspelling or your link if it’s not right. So, if you need any changes, don’t worry, you can do it in real-time.
It allows you to complement your SEO campaign
We know that SEO positioning is great to make your content visible for a long time.
However, SEM allows you to complement this strategy, since it manages to use potential keywords that manage to position the ad more quickly.
In addition, you can make use of Google Ads so that they can redirect to your website.
If you want to use Google Ads in your campaign, at Digital Specialist, we have the best Google Ads service to position your ads. Contact us to start creating your campaigns.